Marketing Executive

Department:

Marketing

Location:

Nairobi (Regional Scope: Kenya, Uganda, Tanzania & Zambia)

Reports to:

General Manager

Direct Reports:

Graphic Designer and content

Job Purpose

• Drive category distinction through execution and optimization of the brand strategy across Kenya, Uganda, Tanzania, and Zambia.
• Support regional revenue growth through sustained, measurable, and data-driven marketing initiatives (internal and external).
• Provide day-to-day leadership and oversight of the marketing function, including creative, content, and production teams, ensuring alignment across all regional brand touchpoints.

Main Responsibilities of the Job

• Ensure overall brand custody and consistency across all countries, media platforms, and customer touchpoints.
• Develop and execute relevant marketing strategies and content that support sales growth and brand awareness across the four markets.
• Monitor brand sentiment across regions to identify risks, opportunities, and market-specific insights for the Eezy brand.
• Manage media buying across all markets, ensuring value for money, optimal reach, and achievement of defined KPIs.
• Oversee community management across digital platforms, ensuring consistent engagement and brand positioning.
• Maintain and implement integrated marketing calendars (internal, external, SEO, and communications) across all countries, aligned to business objectives.
• Lead, coach, and develop the marketing team to support performance, career growth, and succession planning.
• Drive corporate and product brand differentiation, top-of-mind awareness, and credibility in all operating markets.
• Manage execution of internal and external campaigns, including production and distribution of marketing collateral.
• Oversee all key brand touchpoints (websites, intranet, social media platforms) to ensure alignment with brand perception and business goals across regions.
• Manage marketing budgets across all countries, ensuring efficient utilization, cost control, and delivery against monthly KPIs.
• Track and evaluate marketing performance to ensure ROI and continuous improvement of strategies.

Job Criteria/Results

• Growth in revenue directly attributable to strategic marketing initiatives across all markets.
• Increased and positive brand awareness in Kenya, Uganda, Tanzania, and Zambia.
• Strong ROI on marketing spend within approved budgets.
• Consistent compliance with brand guidelines across all regions.
• Full compliance with internal processes and regulatory requirements for risk mitigation.

Records & Reports

• Monthly Marketing Plan vs Actual Performance Report (M+2)
• Monthly Campaign Performance Report (M+2)
• Monthly Google Business Profile & Website Analytics Report (M+2)
• Monthly Branded Collateral Stock Report
• Monthly Production Report
• Evergreen: Functional onboarding materials, team KPIs, and job descriptions
• Evergreen: Marketing asset repository (lead generation assets, videos, blogs, memos, etc.)
• Regional reporting segmentation (Kenya, Uganda, Tanzania, Zambia)

Minimum Experience Required

• At least 3 years’ experience in marketing and brand management in a sales driven environment

Minimum Level of Academic and Professional Requirements

• Bachelor's degree in Marketing or business administration
• CIM Level 6 – Mandatory

Technical Competencies Required

• Project Management
• Creative writing
• Excellent communication/pitching skills
• Research & brand management
• Social media management
• Intermediate-level Excel skills

Behavioral Competencies Required

• Commercially aware
• Customer focused
• Coaching
• Influencing