Senior Business Development Officer – EDC Asset Management Kenya Limited

JOB PURPOSE

• ▪    To aid and support to the Head of Business Development and the Managing Director of the Asset
• ▪    Management Unit in order to grow the Assets Under Management leading to growth in business and revenue in a profitable and cost-effective manner.
• ▪    To understand client investment needs and objectives and identify opportunities for EDC to provide investment solutions to address such investment needs.
• ▪    To aggressively pitch for new businesses in Kenya.
• ▪    To provide efficient management of all existing clients and ensure repeated businesses from them in Kenya.
• ▪    To offer all appropriate products to all clients - retail, HNI and Institutions in Kenya thereby meeting the clients’ unique financial needs.

JOB CONTEXT

• ▪    The role requires the candidate to be customer centric and network minded with abilities to address/escalate issues to the Head of Business Development and Managing Director in order to ensure strong customer relationships and superior service quality.
• ▪    The incumbent is requested to efficiently manage and provide information on the clients within the country of coverage.
• ▪    Candidate is required to have a strong supervision and presentation skills.
• ▪    The incumbent is required to maintain excellent communication with Ecobank Relationship Managers to ensure AUM growth.
• ▪    The role also comes with the ability to efficiently sell investment solutions and come up with marketing initiatives to grow AUM in the country of coverage.

KEY RESPONSIBILITIES

• ▪    Attain targeted sales goals and performance targets through effective use of available resources.
• ▪    Develop marketing strategy for the Asset Management business within the country of coverage and detailed implementation plan for execution.
• ▪    Efficiently manage the Asset Management business within the country of coverage to ensure constant AUM and revenue growth.
• ▪    Develop and execute the distribution strategy and distribution KPIs for both retail and institutional clients
• ▪    Channel management across both digital and physical channels
• ▪    Ensure quick resolution of client issues to delight clients.
• ▪    Identify and undertake specific initiatives to win new business at each prospect.
• ▪    Identify, contact and qualify new prospects within the identified market, cold calling and following up marketing leads.
• ▪    Develop and execute responses to queries from prospects and clients.
• ▪    Co-ordinate one-to-one meetings with prospects.
• ▪    Organize and perform demonstrations and/or presentations of the company key product offerings to prospective clients.
• ▪    Manage sales opportunities from first call through to closure
• ▪    Negotiate and close new business contracts.
• ▪    Work closely with the various banking group within Ecobank on product training and to propose and execute marketing activities and communication.
• ▪    Take ownership of market intelligence within the market (trends, competition and sale team update).

KNOWLEDGE, SKILLS & EXPERIENCE

Qualifications

• ▪    Bachelor or Masters degree (Minimum)
• ▪    SEC licensed (if applicable)

Experience

• ▪    At least 5 - 10 years sales/marketing experience with good sales track record, in selling investment products.
• ▪    Ability to interact and negotiate with the client organization at take basic decisions;
• ▪    Sound Knowledge of Investment & Banking sector
• ▪    Product knowledge, ideally across various asset classes
• ▪    Customer focused & results oriented;
• ▪    Ability to pull together various resources to sell and deliver customer solutions;
• ▪    Good organizational and time management skills are highly desirable;
• ▪    Result driven,
• ▪    Inclusive, flexible, savvy and sensitive to client culture.

Skills & Capabilities & Personal Attributes

• ▪    Demonstrate excellent client acquisition skills
• ▪    Demonstrate excellent leadership skills and team management skills
• ▪    Demonstrate a strong ability to ensure quick resolution of client queries and complaints
• ▪    Cooperative working style and strong communication skills are required, in order to develop and maintain effective working relationships both externally and internally.
• ▪    Strong attention to detail and ability to multi-task in a fast-paced environment
• ▪    Ability to communicate clearly and concisely with clients/prospects and internal contacts
• ▪    Strong interpersonal skills, team-oriented and self-motivated
• ▪    Articulate and energetic self-starter with strong communication and interpersonal skills.
• ▪    Highly self-motivated: ability to generate ideas and demonstrate initiative and perseverance.
• ▪    Team player with ability to work successfully under own initiative