MEDIA BUYER

Role: Media Buyer

Location: Nairobi, Kenya

Reports to: Account Director

Role Overview We are looking for a result driven Media Buyer to plan, execute, optimize, and report on paid media campaigns across digital platforms. The ideal candidate must have hands-on experience with Meta Ads Manager and a good understanding of campaign setup, audience targeting, budget management, creative testing, and performance reporting.

Key Responsibilities

• Plan and execute paid media campaigns on objectives such as awareness, engagement, traffic, leads and conversions across Meta platforms including Facebook and Instagram.
• Set up campaigns based Manage campaign budgets, pacing, optimization, and performance monitoring.
• Develop audience targeting strategies including interest-based, custom, lookalike, and retargeting audiences.
• Work closely with the creative and account teams to recommend ad formats, messaging and content improvements.
• Monitor campaign performance daily and make optimization recommendations.
• Prepare weekly and monthly performance reports with clear insights, learnings, and next steps.
• Track key metrics including reach, impressions, engagements, CTR, CPC, CPL, CPM, conversions, and ROAS where applicable.
• Support media planning by recommending budgets, platforms, placements, and campaign timelines.
• Stay updated on platforms changes, ad policies, trends, and best practices.

Required Skills & Experience

• Proven 2 years hands-on experience using Meta Ads Manager.
• Strong understanding of campaign objectives, placements, targeting, and optimization.
• Ability to interpret campaign data and turn it into actionable recommendations.
• Experience managing paid media budgets and tracking campaign performance.
• Good reporting skills using Meta reports, spreadsheets, dashboards, or reporting tools.
• Ability to work in a fast paced environment across multiple brands and campaigns.

Ideal Candidate

• The ideal candidate is analytical, proactive, detail-oriented, and commercially minded. They should be able to balance media efficiency with brand objectives, provide clear performance insights, and help teams make smarter decisions on campaign execution.