Lubricants Marketing Implementer

<p><img src="https://workablehr.s3.amazonaws.com/uploads/photos/333016/f70f745e93837869be2c156cdf023860.png" width="940px" height="auto" style="width:940px;height:auto;"></p><p><strong>Job Purpose</strong>:</p><p>The Lubricants Marketing Implementer or trade marketing will be responsible for implementation of agreed brand and channel marketing initiatives, campaigns and other programmes to support the achievement of market penetration, brand health, business targets and loyalty both in B2B and B2C sectors.</p><p></p><p><strong>Principal Accountabilities:</strong></p><p><strong>Marketing Planning &amp; implementation</strong></p><p></p><ul><li>Participate in the development of the country marketing plan covering key brands and channels in liaison with the Lubricants Marketing Manager as per the VE Lubricants marketing planning calendar</li><li>Manage implementation of agreed lubricants brand and channel (B2B &amp; B2C) sales &amp; marketing initiatives - including concept development, actual implementation directly and through third party agencies where appropriate, within agreed budgets.</li><li>Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by the sales teams and Frontline Technical Services (FLTS) Team.</li><li>Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post implementation)</li><li>Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.</li><li>Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision and performance evaluation on need basis.</li></ul>