KC
Assistant Brand Manager, Brand Sponsorships & Activations
KCB Group
Job Description
Key Responsibilities
- Support the execution of sponsorship and brand activation programmes aligned with the KCB Brand Strategy including KCB’s Motorsports, Golf, and Athletics.
- Develop creative activation concepts and integrated campaign plans that bring sports sponsorships platforms to life across experiential and customer engagement channels.
- Design relevant and memorable customer experiences, including fan engagement, product showcases, market activations and other experiential initiatives.
- Partner with business, product, sales and customer teams to commercialise sponsorships and activations.
- Collaborate with media, public relations, digital, content and creative teams to amplify sponsorship properties and activations
- Monitor and evaluate sponsorship and activation performance using agreed brand, customer, commercial, media and engagement indicators, and translate results into actionable insights and recommendations.
- Manage approved budgets and essential programme governance requirements, including expenditure tracking, supplier coordination, approvals and the necessary Procurement and Finance processes.
- Identify relevant market opportunities, strategic partnerships and engagement platforms that can strengthen KCB’s brand visibility, relevance and customer connection.
- Prepare comprehensive post-activation reports, including performance results, customer feedback, commercial outcomes, key insights and recommendations for future improvement.
- Maintain accurate administrative records, including contracts, approvals, purchase orders, invoices, activation schedules and performance reports.
Minimum Position Qualification Requirements
- Experience
| Total Minimum No. of Years’ Experience Required | 3 |
| Detail | Min No of Years | Need Type |
|---|---|---|
| Marketing, Brand Management or Communications | 3 | RQ |
| Sponsorships, Event Management and Brand Activations | 3 | RQ |
| Budget Tracking and Reconciliation | 2 | ES |
| Reporting and Stakeholder Engagement | 2 | ES |
b. Academic & Professional
| Particulars | Detail | Specific Field or Qualification | Need Type |
|---|---|---|---|
| Education | Bachelor’s degree | Any relevant degree. | RQ |
| Professional Qualifications | Any relevant professional qualification. | ES |
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