MARKETING EXECUTIVE

Job Title: MARKETING EXECUTIVE

NATURE OF JOB: FULL TIME

INDUSTRY: FMCG

SALARY: KSHS. 80,000-90,000

JOB LOCATION: NAIROBI

DUTIES AND RESPONSIBILITIES

Marketing Strategy & Planning

• Develop and implement integrated marketing plans aligned with business objectives.
• Collaborate with sales and product teams to create marketing strategies that drive brand growth and customer engagement.
• Monitor marketing KPIs to assess the effectiveness of campaigns and optimize performance.

Brand Management

• Build and strengthen the company’s brand image across all marketing channels.
• Ensure consistency of brand messaging and visual identity across campaigns and promotions.
• Develop creative marketing initiatives to differentiate the brand in a competitive FMCG market.

Market Research & Analysis

• Conduct comprehensive market research to understand consumer behavior, trends, and competitor activity.
• Analyze data to inform marketing strategies, pricing, and promotional planning.
• Provide insights and recommendations to improve product positioning and market share.

Product Marketing & Go-to-Market Strategy

• Lead go-to-market initiatives for new product launches, including market research, packaging design, pricing, and promotional planning.
• Collaborate with cross-functional teams to ensure timely and successful product rollouts.
• Monitor post-launch performance and adjust strategies based on market feedback and sales data.

Campaign Execution & Management

• Plan, execute, and manage marketing campaigns across digital, retail, and traditional media channels.
• Coordinate with creative agencies, media partners, and vendors to deliver high-quality marketing materials.
• Track campaign results, generate reports, and provide actionable insights to senior management.

Stakeholder Engagement

• Collaborate with internal teams, distributors, and retailers to maximize marketing impact.
• Support sales teams with marketing tools, promotional materials, and training as needed.

Continuous Improvement

• Stay updated with industry trends, emerging technologies, and best practices in FMCG marketing.
• Suggest innovative approaches to enhance brand visibility, customer engagement, and ROI.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Business Administration, Marketing, or related field.
• Minimum of 3 years’ experience in the FMCG industry with a proven track record in brand building and product marketing.
• Strong understanding of marketing principles, market research, and brand management.
• Proficient in marketing tools, CRM systems, and Microsoft Office Suite.
• Excellent analytical, communication, and project management skills.
• Strategic thinker with a results-oriented mindset.
• Creative, innovative, and proactive problem solver.
• Strong collaboration and interpersonal skills.
• Ability to work under pressure and manage multiple projects simultaneously.

How to Apply:

Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.