Brand Research and Events Lead
BETIKA
KES 250,000 - 300,000/monthly
Job Description
Job Description
We are looking for a results-driven Brand Research and Events Lead to support brand growth through data-driven insights, effective campaigns, and impactful events. The role ensures strong brand governance while delivering measurable commercial outcomes.
Key Responsibilities
- Monitor and improve brand performance (awareness, consideration, share of voice).
- Support campaign planning, execution, and track ROI and effectiveness.
- Conduct market research and deliver actionable insights and competitor intelligence.
- Plan and execute events and activations, ensuring strong engagement and ROI.
- Manage vendors, budgets, and ensure compliance with brand and regulatory standards.
Qualifications & Experience
- Bachelor’s degree in marketing, Business, Communications, Research, or related field.
- 3-5 years experience in brand marketing, research, or events/activations.
- Proven experience in insights reporting and end-to-end event management.
Key Skills
- Strong analytical and research skills
- Project and stakeholder management
- Excellent communication and reporting skills
- High attention to detail and commercial awareness
Why Join Us?
Be part of a team shaping brand strategy through data and insights
Work on high-impact campaigns and engaging brand experiences
Collaborative environment with opportunities for growth and innovation
How to Apply
Log In and Apply
How well do you match?
Get an instant AI match score for this role — free, takes 3 minutes.
Tailor your CV for this role
Start with a free job match to see how well you fit. Then order a tailored CV.